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Jay has been a personal trainer since 2006 and has delivered impressive, natural results ever since. Jay is impassioned through exercise science and loves to teach and write. He's written four books, has published peer-reviewed research and also taught an advanced personal training class at college. Jay has even developed a personal training certification to help trainers in the industry hone their craft.

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Jay vehemently advocates being substance-free from recreational drugs and abrasively speaks out in opposition to such behavior. He believes these substances have no place in a healthy lifestyle and can be harmful and detrimental, especially when abused. That said, the foundation of Jay's philosophy within Forever Natural is trenched deep in this drug-free ideology.